Introduction
This page contains a set of guidelines designed to provide a consistent visual identity across all PA Cyber communications. A coordinated identity provides greater brand awareness and clarity in all communications, and helps clearly position PA Cyber in the marketplace.
The guidelines set forth in this document should be followed uniformly throughout the organization as well as by partners and vendors. Questions concerning these guidelines, their application, or an application not covered herein, should be directed to the PA Cyber Marketing Department, attention Erica Manypenny, at marketingrequests@pacyber.org or (724) 643-1180 ext. 7877.
Fonts
To help maintain visual brand consistency, PA Cyber has selected a set of typefaces for use in its marketing communications. They are Museo Slab, Museo Sans and Verdana. The fonts are available in roman. italic and various weights. Verdana is presented below, along with suggested applications.
Verdana
Color Palette
Color is one of the key components of the PA Cyber brand. This palette has been specifically chosen to reflect PA Cyber's new market position and messaging. The primary and secondary colors are noted in the chart below. To be effective, these colors must be rendered consistently across a variety of media. The chart provides formulas for creating the PA Cyber standardized colors in each medium.
Primary
Secondary
Logo
The PA Cyber logo is the primary graphic component of the identity system. The logo is the only acceptable symbol to be used to represent PA Cyber. It must appear in its entirety and may never be cropped, distorted or used on an angle. Only logos developed and distributed by PA Cyber may be used. Variants or facsimiles developed by partners or vendors are not acceptable.
Horizontal Logo
A Horizontal version of the PA Cyber Logo has been developed fto serve as the primary visual element. The logo consist of an Owl Icon and the informal and formal names of the school, and uses the brand fonts and color palette.
Stacked Logo
A stacked version of the PA Cyber logo consist of the Owl Icon and the informal name. This logo is approved for limited application in situations where space is restricted, including promotional items, social media and signage. It may not be used on any item without advance permission from the PA Cyber Marketing Department.
Logo Guidelines
Proportion
A grid has been placed over the logo and tagline to illustrate the proportional relationship of one component to another. Alteration of this relationship is prohibited.
Area of Isolation
So that the logo may serve as an effective symbol, a minimum area of isolation has been established around the mark. No other graphic elements may infringe on this area.
Size Restrictions
The logo has been designed so that it remains visually distinct in a wide range of sizes. A minimum length of 1.5 inches has been established to ensure clarity whenever the logo is used. There is no maximum size limitation. The logo should never appear smaller than another company's logo in any document, collateral or electronic copy. Exceptions to this policy may exist in co-branding situations. Please contact the PA Cyber Marketing Department for more information.
Improper Logo Usage
Incorrect
Do not distort the logo or alter its proportions in any way.
Incorrect
Do not intersect the logo with any shapes or competing visual elements.
Incorrect
Do not place the logo on any distracting or colored backgrounds.
Incorrect
Do not create and use color versions other than those provided.
Incorrect
Do not reverse the logo out of a colored background.
Incorrect
Do not enclose the logo in a geometric or decorative shape.
Incorrect
Do not change the arrangement of the logo elements.
Incorrect
Do not change the proportion of the logo elements.
Incorrect
Do not change the typeface.
Logo Color Variations
One-Color Logo
Use this version of the logo when reproduction constraints limit the use of color and complexity of artwork. To maintain brand consistency, the one-color logo should only appear in PA Cyber Dark Blue or black.
Grayscale Logo
Use this version of the logo on photocopies, faxes, and business papers when reproduction constraints limit the use of color. To maintain brand consistency, the grayscale logo should only appear in PA Cyber Dark Blue or black.
